Ammareal, an independent online secondhand book retailer, needed to professionalise their identity, as their business was quickly expanding. The design intentions were to modernise their image whilst remaining professional.

Ammareal - Logos

Circular economy with an ethical approach is the main motivation behind their business.

I wanted to create movement within the logo —just like a Möbius strip— alongside a vibrant colour scheme.

Ammareal - Graphic Guidelines
Brand Guidelines

The web development was carried out by Arcplex, a French tech company that I often work with.

My main goal was to make sure people who visited the website would remember the name Ammareal, due to it being a made up word created by the founder of the company! I did this by making sure it was constantly visible on the website.


Other works

Paleta Girls


Brand Design + Interface Design + Graphic Design + Illustration



Brand Design + Graphic Design + Artwork