Ammareal, an independent online secondhand book retailer, needed to professionalise their identity, as their business was quickly expanding. The design intentions were to modernise their image whilst remaining professional.
Circular economy with an ethical approach is the main motivation behind their business.
I wanted to create movement within the logo —just like a Möbius strip— alongside a vibrant colour scheme.
The web development was carried out by Arcplex, a French tech company that I often work with.
My main goal was to make sure people who visited the website would remember the name Ammareal, due to it being a made up word created by the founder of the company! I did this by making sure it was constantly visible on the website.