2019
An independent escape room & cinema complex in Paris, France.
I wanted to avoid the visual vocabulary typically used for escape games (locks, magnifying glasses, mazes…). As Cinevasion was originally inspired by movies, the idea of integrating a spotlight into the logo came to me very quickly (20th Century Studios, Hollywood…) and this went on to become a watchtower spotlight.
The figure escaping became the mascot and the main identity element of the brand, with the slanted spotlight beam.
I also designed 3 poster artworks for the 3 escape rooms. The client requested that they resemble real film posters.
