This British handmade ice lolly/paleta business had to look just like their main inspiration: ¡Mexico!
Paletas are vibrant fresh fruit ice lollies you can find all over Mexico. The Paleta Girls brought the concept to London; using all natural ingredients and no sugar (one of the two co-founders is a dietitian).
The brand needed bold colours and fonts, and fun illustrations.
The website was listed on Adobe Muse Site of the Day in 2016 (Paleta Girls shut down in 2018. Here is a link to a backup website).